I have seen the Freudian slip "InfoSex" in place of "InfoSec" quite a few times on Twitter. Usually it's an embarrassing mistake quickly retracted by the perpetrator, but I think I actually have a use for it.
The act of tarting up reports, dashboards and interfaces to sell more product.
You know what I mean. The vendors with the big 3D pie charts and bright candy colors trying to attract customers like a moth to a flame. The problem is: sexy information is just WRONG!
If you have ever read the work by Edward Tufte or Stephen Few you'll know what I'm talking about. Color should only be used to draw the eye to critical pieces of information, pie charts are a totally useless means of displaying quantitative data, and GUIs should serve the function over the form.
All too often information is displayed to users in a setting akin to a red light district.
In my career I have tried to be a good student of usability, interface design and responsible information visualization. I have also been lucky to work with people who care about these issues too (including my boss of seven years). But I have to admit, there are times where we are forced to ignore best principals in favor of attractiveness. Sex does sell... or so they say.
What I have tried to do is find a happy medium, to employ attractive attributes but still be mindful of non-information bearing pixels, and to be choosy about the methods of visualization. With a lot of help the results have been pretty good, but I would like to take it further. The only barrier is the perception that a properly designed interface may appear barren, boring, and bereft of character.
I once had a serious discussion with a colleague about having two dashboards for our product. One for demos or first-time users and another for advanced users that eschewed the chart axis lines and pie charts for spark lines and tree maps. The advanced dashboard would densely pack in the information in a mostly monochromatic, pixel-sparse form, similar to the samples in the book "Information Dashboard Design". (See Page 197 on Google for a sample.) As you can imagine, the idea of two interfaces wouldn't fly with product management, nor would it be fair to the users.
I can't help but feel (or at least hope) that the perception of a sexy GUI selling more may be false. I for one find chromatic minimalism attractive. I also appreciate information density (such as a spark line). In Stephen's sample, I can really see the analyst being able to be more effective at their job (especially compared with the 'what not to do' examples like this, this or this). Surely there are others like me that would see the substance over style.
I believe, if users took the time to read the theory behind apropos information visualization they would recognize inappropriately InfoSexed products and would demand more from their vendors. They would mentally peel back the layers of makeup and examine the quality of the information and ease of use. Until then, the onus is on the software engineers to temper the sex appeal with quality design.
